We always operate with an independent mindset, which I think is the only reason that I’m still here today, because I’ve been able to survive outside of the label system. I had to learn how to market my music and I will just say this – over those 18 years, even though I was signed, I like to say me and my wife – because my wife’s my business partner and graphic designer and best friend – we always operate it as a label. Stopped playing my songs, at least a lot of them did. I got to tour over 22 different countries, I left the label system happily. Believe it or not we sold tens of thousands of records there. No advance, quit my job, pounded the road, went broke $30,000 in debt, forced myself to learn how to market my music and sell it and write radio-friendly songs had some success on the radio, had some success in Japan – blew up in Japan. On my third record, that’s when we got signed to a licensing deal. A lot were licensing deals with a label called Tooth and Nail in Seattle. We’ve released, I think, a total of 13 albums. That’s when I released my first EP, so that’s 18 years in the game. Not only releasing his own music as a successful artist in his own right, but also helping artists to understand the confusing world of marketing which we’re gonna talk about today. For those of you who don’t know him, I’m gonna let him introduce himself, but he has been doing a whole lot of things. I get to be all three, it’s so sweet!Īriel: You also have a name, it’s Chris, but I know you as your artist name so.Īriel: So, Chris and I have recently reconnected. Links Mentioned: Get your Music Marketing & Promotions ebook for free Smart Music Business Instagram Transcript:Īriel: Hey, this is Ariel, and I am so excited to have a guest, a friend, a client – someone that I’ve known for a long time. Tools, Articles or Other Tips Mentioned: Man圜hat Crowdstart Kickstarter This podcast is now sponsored by our friends at Bandzoogle!Ĭonnect With Ariel Hyatt & Cyber PR Music Company Website Personal Website Instagram Facebook Twitter LinkedIn YouTube LISTEN & WATCH & SUBSCRIBE HERE: iTUNES | YOUTUBE | SPOTIFY Episode Action Sheet:Īnd get my FREE Music Marketing Checksheet His site Fanbase University is a treasure trove or articles and tips to help artists and his coaching and mentoring programs are designed to keep musicians inspired and accountable. He uses the time he used to spend out on the road teaching and mentoring other artists to build sustainable careers. Today Chris still makes music and by design, he tours less because he chooses instead to be home with his family. When the major label went away he continued on without a hiccup. The fact that he did, allowed him to bond with his fanbase who he emails them almost every day! This has allowed him to launch multiple crowdfunding campaigns and tours. Even though he was affiliated with a major label he instinctively knew to keep as much of his audience in his control as possible and he got serious about building his mailing list. Chris and I had many chats throughout his campaign and he was very interested in learning everything he could from my book Music Success in 9 Weeks. Back in 2010, he was a Cyber PR client and I helped him publicize his album The Chase which went on to sell over 50,000 copies. Chris Greenwood, whose artist name is Manafest has long been an artist I deeply admire.
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